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Photos of Pura Luna Apothecary, Plantiitas, and Color Me Chula (left to right)
June is Pride Month, a time for celebration and a reminder of the LGBTQ community’s continued fight for justice and equality. To support the country’s 1.4 million+ LGBTQ-owned businesses during Pride and year-round, Yelp created this hub connecting LGBTQ business owners and allies with important resources.
Below, you’ll find stories of LGBTQ entrepreneurs who create community through their work, tools for inclusion in the workplace, funding opportunities, and much more. 
LGBTQ-owned attribute
Did you know?
From the Yelp Blog
Business resources
Tools for allies
Yelp tools
Business owners can add the “LGBTQ-owned” attribute to display on their Yelp Page. This free, searchable attribute helps consumers find and support LGBTQ-owned businesses in their communities. And for the month of June, restaurant, food, and nightlife businesses that have selected this attribute will be highlighted with rainbow map pins on Yelp.
This attribute is an opt-in only feature, as the decision to identify as LGBTQ-owned should rest solely with the business. 
If you are an LGBTQ-owned business and want to add the attribute to your Yelp Page and to appear in “LGBTQ-owned” search results, you can opt-in via your Yelp for Business account by following these simple steps:  
Human Rights Campaign (HRC) Foundation 
Non-discrimination policies, benefits and other practices
Queer to Stay: LGBTQ+ Business Preservation Initiative (Applications will be accepted until 11:59 p.m. on August 31, 2022)
Open to All 
Sign the Open to All business pledge 
Business resource toolkit
National LGBT Chamber of Commerce (NGLCC)
Certification for LGBTQ-owned small businesses
SF LGBT Center
Small business consulting and New Entrepreneur Training Program (SF only)
Lavender Book
Web app maps safe spaces for Black LGBTQ+ folks
Transgender Law Center
Tools for Transgender and Gender-Nonconforming People to Address Discrimination
Center for American Progress
What You Need To Know About The Equality Act
Movement Advancement Project (MAP)
Why We All Need the Equality Act Now
The Conscious Consumer: Engaging with Values-Driven Customers
GLAAD | Media Reference Guide – 11th Edition
Out & Equal | Global toolkit for change: Assessing LGBTQI+ inclusion in your workplace 
Yelp | 4 ways to make your business more LGBTQ inclusive
U.S. Chamber of Commerce | LGBT Inclusion Hub for Small Businesses
HRC | Transgender Inclusion in the Workplace: A Toolkit for Employers
Transgender Law Center | Peeing in Peace: A Resource Guide For Transgender Activists and Allies
HRC | Talking About Pronouns in the Workplace
Read more about the impactful things you can do on your Yelp Business Page to communicate with your customers, increase business, and more.
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The information above is provided for educational and informational purposes only. It is not intended to be a substitute for professional advice and may not be suitable for your circumstances. Unless stated otherwise, references to third-party links, services, or products do not constitute endorsement by Yelp.
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